Are Geno Auriemma and Paige Bueckers key factors in UConn investing millions more into basketball than football?
The decision to spend more on basketball has also resulted in high ticket sales, with $6.3 million for men's basketball and $2.8 million for women's basketball in fiscal year 2023. In total, the UConn men's basketball team had a revenue of $10,630,760 while the women's squad earned $4,430,837 during the 2022-23 season.