However, what was more surprising is that according to Mark Gurman, Apple is once again “evaluating” the idea of releasing an Apple-branded TV set. According to Gurman, Apple’s so-called TV set release would only happen after the company launches its smart display products,

Depending on the success of its upcoming smart home hub, Apple will evaluate making its own TV set, according to reports. Does this sound familiar?

The first time we heard rumors of an Apple television was nearly 14 years ago, though Steve Jobs later dismissed the idea of a TV, claiming there was no market for it then. We later found Jobs had a plan for an “integrated” Apple TV in one of his biographies.

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.