While flat design and sans serif wordmarks have dominated previous years, we're officially in the era of the retro logo ...

“Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the ‘DO THE DEW’ spirit,” JP ...

For starters, each can and bottle across the various flavors of Mountain Dew will have a larger "Mountain Dew" logo, with the word "Mountain" spelled out. Instead of the can's current colorful splash ...