Influencers previously partnered with Lemon8 to promote the lesser-known app on TikTok. In recent weeks, many of them have hailed Lemon8 as the place to go if TikTok is banned under federal law. Some have also been recommending it through paid sponsored posts tagged #lemon8partner, showing a recent corporate push to generate more users.

With a potential U.S. ban just days away, content creators are turning their attention to TikTok's sister app.