Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

The company said it has never sold data collected by Siri or used it for advertising purposes.

An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019."

Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

A Siri lawsuit settlement over privacy issues has dredged up old rumors about ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’

Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has