Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

The people behind the NIL of the Michigan Wolverines are making one more desperate attempt to land 5-star quarterback Bryce ...

Bryce Underwood is currently committed to play college football at LSU but Michigan is trying to change his mind with a ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

The wild, wild west of college athletics continues … According to a report Thursday from On3, the Michigan football program ...

The NIL brought about a massive change in college sports. However, for some, money takes a backseat to personal aspirations, ...

In spite of a reported $10.5 million NIL package designed to flip quarterback Bryce Underwood from LSU, it appears that the top rated quarterback remains firm i ...

LSU went to Kansas State on Thursday night as 8.5-point underdogs and beat one of the most expensive rosters in college ...

Bryce Underwood is right in Michigan's backyard, but not even $10.5 million could convince him to sign with the Wolverines.

Flau'jae Johnson has been one of the standouts for LSU in their opening three games of the 2024-25 ... version of 'Best of Both Worlds' suggests that Flau'jae, the richest NIL-earner in women's ...

The Michigan Wolverines are resting comfortably amid their second bye week of the season, the last of which came sandwiched ...

Four-star 2026 safety Simeon Caldwell plans to visit Ohio State for the Michigan game on Nov. 30 and London Merritt takes a visit to Colorado.