In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

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