Hugh Hefner’s youngest son is offering to buy back the Playboy brand for $100 million, according to a report. Cooper Hefner, 33, told The Wall Street Journal that he and a group of investors ...

Playboy owner PLBY Group on Thursday rejected a $100 million buyout offer from Cooper Hefner, Hugh Hefner’s son. The Washington Post via Getty Images The board decision was unanimous ...

Daniel Craig is as good an example as any; refined but brutal when necessary. This is a twin-turbo V8 wrapped in a smoking jacket, but one that’s perhaps a size too small. So it looks good (with the ...

Cooper Hefner, the youngest son of the late Playboy founder Hugh Hefner, is making a play for the Playboy brand — to the tune of $100 million. Hefner Capital, his private equity firm ...

The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy ...

Hugh Hefner (L) and Cooper Hefner attend the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. Photo by Christopher ...

In a statement to PEOPLE, Cooper says he hopes to "restore the brand to its roots" David Becker/Getty Cooper Hefner is making a bid to buy Playboy — the company founded by his late father, Hugh ...

The son of the late Playboy founder Hugh Hefner is seeking to acquire the rights to the Playboy brand from its current owner PLBY Group. By Alex Weprin Media & Business Writer Playboy is in play.

Hugh Hefner died at age 91 on Sept. 27, 2017. At the time of his father’s death, Cooper said that his father “defined a lifestyle and ethos that lie at the heart of the Playboy brand ...