Meta has nuked a bunch of its AI-generated profiles from Facebook Instagram, the company confirmed, after the AI characters prompted widespread outrage and ridicule from users on social media. The AI-generated profiles,

Many of the AI bots haven’t shared new content on their grid since early 2024, and it’s unclear how (or if) users have been finding and engaging with these profiles over the past year. Last week, the Financial Times reported that Meta envisions a future where social media platforms are filled with AI bots.

Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. The movie’s blue-skinned corpses don’t know they’re dead. They just wander through the shopping center on autopilot, looking for something new to consume.