Raise your hand if you're sick of hearing people say "the world has changed" or "this is our new normal." (We'll pause for the collective hand-raise.) There's truth in those tropes, but the reality is ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much regard for quality leads. However, when part of a data-driven, unified ...

Most advertising decision-makers expect privacy laws to impact their ability to deliver personalized digital ads campaigns, according to recent research from Proximic. The report was based on data ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research from HubSpot and The Next Wave. The report was based on data from a ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. The report ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...

If you're a marketer who reports back to your management team about current initiatives, including content—how's that going? For most, the answer is that it's a major challenge. Luckily, we've figured ...