Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...

In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...

During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...

Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and ...

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen.

New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant ...

DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip codes that form an ...

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